Jan 26 2023. views 156
Home to cutting-edge fashion, jewellery, accessories, cosmetics, and modern household needs, Sriyani Dress Point is one of Sri Lanka’s largest retailers of readymade garments. The brand’s humble beginnings date back to 1993 when it originated in Kegalle on a small scale with just four employees. Today, the brand employs over 2,000 individuals through eight showrooms currently in operation in Kegalle, Kurunegala, Matale, Kandy, Negombo, and Ratnapura.
Pictured: Director of Sriyani Dress Point - Dhinushika Selvaraj
‘Sriyani’ in its modern iteration is a family-run venture headed by its Founder and Chairman Mariyapillai Selvaraj, along with Directors Madushika Selvaraj, Dhinushika Selvaraj, and Shabrajith Selvaraj, who oversee its entire operation. As a company, they remain committed to corporate and social responsibility while expanding its reach within the country as the company diversifies its interests and strives towards the next decades as a leading retailer.
“We conduct our operations with honesty, integrity, and respect for the rights and interests of our customers. In all our actions, we strive to ensure that all economic, environmental, and social factors are considered. We believe that this approach, driven by our principles of respect, rigour, and community involvement, makes us more responsible and informed as a company,” Madushika stated.
Over the years, Sriyani has continued to revolutionise the fashion and retail industry through its services. The flagship stores boast modern design aesthetics and the latest visual merchandising technology, enabling consumers to choose and purchase their products with a marked difference from other stores.
Sriyani is adding another jewel to its crown with the launch of Khayal, its latest line of occasion wear. At the exclusive press conference held at Taj Samudra Hotel Colombo, Director Dhinushika announced: “The word ‘Khayal’ translates to fantasy and celebrations. Inspired by magical Indian weddings, we are launching a unique ceremonial and festive-fusion collection that is unrivalled in its decadence and one-of-a-kind artistry.”
The debut showcase of Khayal’s first collection will take place at the Earl’s Regency Hotel, Kandy on 11 February 2023. Kandy, being the island's cultural capital, is surrounded by a rich history and tradition; making it the perfect destination to launch Khayal. The collection offers a wide range of luxurious lehengas, an exquisite range of sarees, three-piece formal suits, designer jackets, one-of-a-kind blazers, and sherwanis. The elegant new segment offers the ultimate wedding wardrobe for both brides and grooms featuring breath-taking looks for any occasion and ceremonial celebrations.
Khayal features more than 100 one-of-a-kind styles with modern silhouettes that cater to the bride, groom, and wedding guests. The fashion show consists of segments of evening wear, occasion-worthy outfits, wedding guest attires, and a stunning bridal collection for the finale. The designs are hand-picked in distinctive colours and fabrics with intricate embroideries from a gloriously rich Indian aesthetic. The colour palette for Khayal consists of dreamy shades of white through romantic pastels to bold magentas in a range of luxe fabrics such as lace, tulle, satin, and sequin. The men’s collection also highlights signature tailoring, the modern design aesthetics and includes versatile prints and patterns.
“Hindu brides are faced with limitations for bridalwear locally. We are delighted to expand the range of South Indian-influenced outfits and kanchipuram sarees to offer more opulence. Traditionally from the South of India, these sarees are made of heavy silk by skilled craftsmen and come in bold, bright colours with elaborate patterns,” Dhinushika noted.
Also speaking at the press conference, Brides of Sri Lanka Founder and Managing Director Nelum Haththella stated: “Brides Of Sri Lanka is the official bridal magazine partner for the showcase. At a time like this, it is imperative that media organisations portray a positive image of Sri Lanka and the wedding industry.”
Popular local clothing brand Moose Clothing, which has been showcasing its versatile casual clothing range at Sriyani Dress Point, has come on board as the main sponsor for this event. Lassana Flora, a leader in the floral industry known for producing the best floral arrangements in Sri Lanka, will be the floral and decoration partner. Earl’s Regency, one of the finest hotels in Kandy, will be the official hospitality and venue partner, while Haut Monde Event Management is the official event and PR partner.