By Tina Edward Gunawardhana 

Sri Lanka’s leading menswear brand, Hameedia, has launched The Wedding Chapter, a new concept that redefines groomswear by celebrating style, tradition, and family across three generations. Designed to dress every man in a wedding—from page boy to groom, father to grandfather—the initiative goes beyond fashion to include grooming, wellness, and lifestyle services. With world-class fabrics, bespoke tailoring, and curated partner experiences, Hameedia offers a complete solution to ensure the groom feels as celebrated as the bride. Fouzul Hameed, Managing Director of Hameedia explains the vision behind The Wedding Chapter and what it means for today’s weddings.

1-Hameedia has just launched The Wedding Chapter. What inspired this new concept?
Weddings are not just about two people coming together—they’re about families, traditions, and memories that span generations. With The Wedding Chapter, we wanted to create something that honours this legacy by dressing every man in the celebration, from the page boy to the groom, father, and grandfather. It’s about making sure each person plays their part in style and feels proud to be part of the moment.

2-What makes The Wedding Chapter stand out from other groomswear offerings in Sri Lanka?
This isn’t just about clothing—it’s about the complete experience. We provide a total Groomswear Solution, which includes personalised consultations, Made to Order, Made to Measure, and full Bespoke tailoring. Our customers can choose from over 300 fabric options, including world-class suiting fabrics from mills like Loro Piana, Zegna, Vitale Barberis Canonico, Dormeuil, and many more. We also extend into grooming, wellness, and lifestyle, ensuring the groom feels and looks his best on his big day.

3-Can you tell us more about the kind of weddings and styles you cater to? Absolutely. We understand that weddings today come in many forms—Western, Indo-Western, ethnic, destination weddings, or modern-national themes. With The Wedding Chapter, we offer full customisation to suit the theme, complete with personalised styling and accessories. It’s about ensuring the groom shines just as much as the bride.

4-You mentioned grooming and wellness. How does that fit into the package?
Style is not only about what you wear—it’s also about how you feel. That’s why we’ve partnered with trusted service providers to give grooms a holistic experience. We offer grooming by The Real Barber, skincare and wellness through Christell Clinic, fitness programs with Revolución Leisure Hub, and even meal plans to help the groom feel his absolute best. It’s a one-stop solution that takes care of everything.

5-What role do partnerships play in enhancing The Wedding Chapter experience?
We’ve brought together a group of leading partners to make the journey seamless and memorable. For example, the Galle Face Hotel is our official hotel partner, Malkey Rent A Car provides premium transportation, and our other partners add value in health, fitness, and grooming. Together, we create a complete ecosystem around the groom and his entourage.

6-CSR has always been close to Hameedia’s heart. Is there a social element in this launch?
Yes, we are gifting three deserving grooms full suits for their weddings. It’s our way of giving back and making sure that every man, no matter his circumstances, gets his moment to shine. We invite people to nominate someone they believe truly deserves this gift by calling 076 865 2468 or emailing  [email protected] 

7-Where can customers access The Wedding Chapter packages?
Exclusive groom collections are available at Envoy Mansion and our Hameedia Wellawatte store. But all our outlets across the island cater to complete wedding requirements. Customers can also book personalised consultations in Colombo, Kurunegala, Kandy, and Negombo—or even arrange a VIP consultation via WhatsApp.

8- Finally, what is your vision for The Wedding Chapter?
Our vision is simple—to make every groom feel celebrated. A wedding is the beginning of a new chapter, but it is also a continuation of a family’s legacy. With The Wedding Chapter, we honour that by ensuring each man, across three generations, looks and feels his very best as they step into this milestone together.