It will end like it began, with a piece of cloth.
James Ferreira will unveil a limited edition collection exclusively at the Cotton Collection flagship store in person along with Cotton Collection Managing Director Niloufer Anverally on Thursday 10 May.
The collection will be available for sale from Friday 11 May at 143 Dharmapala Mawatha, Colombo 07.
Cotton Collection will be James’ exclusive retailer in Sri Lanka, catering to a growing clientele in Colombo who appreciates modern and chic clothing.
James Ferreira’s renowned design philosophy is instantaneously recognizable in his flowing garments; from a weave to a drape, to a cut, and finally a silhouette, which remains nothing but one single piece of cloth.
A master draper, James begins his design process by draping on a mannequin, until perfection of form, flow and drape is achieved, from which the first samples are born.
His clothes sensually fit around the human body, epitomizing simplicity, femininity, drape and beauty.
James Ferreira showed his Spring Summer 2012 collection at HSBC Colombo Fashion Week 2012 at the Colombo Hilton. Captivating the local audience with his modern line of clothing for men and women, James used a vibrant hue of colour in pure silks for a line of evening dresses for women and a line of colourfully dyed shirts for men. His collection was a simple and chic collection concentrating on drape and cut, embellished with long strands of beads.
James and Niloufer go back two decades to when their friendship first blossomed. With fashion being their central common ground, James and Niloufer have had this collaboration coming for a very long time now. The combination of James’ exceptional talent with Niloufer’s sharp business acumen, make for a winning combination in this new venture.
James who maintains an atelier in Khotachiwadi (an old Heritage area, in his home city of Mumbai) minimized his presence, showing only every now and again in selected boutiques in Mumbai, and primarily selling exclusive pieces from his atelier.
“I made a decision to perfect my techniques over the past 20 years. I have cultivated a very loyal and global clientele whom I sell to directly. I much prefer the one on one experience, selling to customers who understand and get what I am about. I have learnt a lot in the process as well.”
James comments “I design beautiful clothing that the modern woman can wear; she is confident, independent, fun loving, and feminine, and has ample opportunity to dress in exquisite clothing.”
The James Ferreira prêt a porter collection from India, uses quality and natural fabrics, focuses on details such as hand embroidery, and hand finishing, with excessive detail to design, drape, cut and finish, all produced with a single piece of cloth! Look forward to the James Ferreira collection at Cotton Collection as the designer takes the local retail fashion industry by storm.
(Text by Miranthi Dole)