Keells Bringing You a World of Flavours, Now at Your Table

Every cuisine carries a story. Italy’s pastas and sauces, shaped by centuries of tradition; Korea’s fiery ramyeon, beloved for its boldness; India’s spice blends, layered with memory and ritual; Singapore’s hawker favourites, distilled into neat meal kits. These aren’t just products on a shelf; they’re invitations to taste the world, each packet or jar a doorway into another culture’s kitchen.

With World Flavourites, Keells has turned the weekly grocery run into something far more ambitious: a chance to travel through flavour. Their new campaign introduces an entire range of internationally loved food items, carefully curated and displayed in-store. It is a reminder that while travel might demand passports and plane tickets, culinary discovery is far closer to home.

Step inside one of the flagship stores and the difference is immediate. Brightly marked aisles announce “Globally Inspired” and “Asian Corner,” and shelves are lined with products from Japan, Thailand, India, Korea, Singapore, and beyond. From De Cecco’s classic Italian sugo to Kanokwan’s Thai curry pastes, from creamy Emborg cheeses to Prima Taste’s laksa kit, the range reflects both authenticity and quality. These aren’t novelty imports; they are
everyday essentials for anyone curious to cook more widely and eat more adventurously.

The beauty of the collection lies in its accessibility. Sri Lankan households don’t need to hunt through speciality stores or spend extravagantly to bring international dishes to the table. A bowl of udon, a plate of char kway teow, or a fragrant biriyani can now be prepared in minutes with ingredients sourced and priced for everyday kitchens. For families, it means introducing children to new flavours in a way that feels playful. For young professionals, it’s a way of cooking weekday dinners that are quick yet interesting. And for seasoned home cooks, it’s an open invitation to experiment with ease.

The campaign extends beyond the shelves. Keells has introduced a Food Passport recipe booklet, offering  inspiration for how to use these products at home. There are also in-store competitions and digital posts that encourage shoppers to explore the range and share in the fun. It’s an initiative that makes discovery part of the shopping experience.

Scan the QR code to get more information or login to Keells website: www.keellssuper.com.

At its heart, World Flavourites feels aligned with Keells’ broader promise: to improve the quality of life for the nation. By making international flavours available, affordable, and easy to use, Keells isn’t just diversifying supermarket shelves. It is nudging Sri Lankan households towards curiosity, creativity, and the simple pleasure of trying something new together.

Because food has always been more than nourishment. It’s memory, ritual, exploration, comfort. And now, it’s also a passport; one you can collect from your nearest Keells store.