The Sunburn Festival  has been reigning the electronic dance music scene for the last 5 years, with a series of the world’s greatest artists as well as a high energy crowd and great venues! 

Organized by Percept, an entertainment, media and Communications Company, the festival has been held every year since 2007, drawing more than 100,000 people to the venue each year.

Venturing into the global arena for the first time ever, Percept today announced its partnership with the Citrus Group – Sri Lanka’s fastest growing leisure group– to bring to Sri Lanka Sunburn’s very first international event.

The Sunburn Festival  is an IP conceptualized and owned by Percept Live, Percept’s global entertainment venture into the business of intellectual properties in Live Entertainment, Sports, Celebrity Management, Digital and Media space. Some of the renowned IPs currently owned by Percept Live include Fight Nights, Bollywood Live, Lost Music Festival, Windsong, Fan Football Championship, Champions of the World.

Said Mr. Harindra Singh, Vice-Chairman & Managing Director, Percept Limited, “Sri Lanka as a market is an untapped vibrant, growing market for consuming entertainment, music and sports products. As a dynamic, diversified entertainment, media, communication company, Percept is excited to be a part of this growth story. Sunburn, Colombo is just the beginning of introducing a globally acknowledged IP to the Sri Lankan music lovers, Percept is confident in contributing in changing the landscape of live entertainment in Sri Lanka. We are indeed proud to be associated with Citrus – one of Sri Lanka’s premier groups, and we are confident that the event in Colombo will be an astounding success.”

Since its first year, Sunburn has been winning many national and international accolades including being nominated amongst the top 10 musical festivals in the world as well as being Asia’s biggest music festival, along with being voted as the best live Entertainment Event of the Year 2008 & 2010 and the best festival of the year 2011 at the WOW Awards.

Mr. Chandana Talwatte, Executive Director and CEO of Citrus Leisure added that, “Citrus is all about leisure and making people feel wonderful, therefore we have ventured into this avenue of entertainment, in order to bring our nation’s people even closer to what they love. We look forward to gathering the crowds and turning out a successful event together with Percept, and we value their partnership in this effort.”

Known as India’s largest youth event, Sunburn in Sri Lanka will feature the Grammy winning DJ Afro Jack - ranked no. 7 in the world, together with other national and international artists from all genres of music who will gather together to give live performances and entertain the crowds. Sunburn ,Colombo 2012 will be held on the 6th of October 2012, at the CH&FC Grounds in Colombo and will be the first ever musical extravaganza in Sri Lanka to be endorsed by VH1.

“The Sunburn Festival is not just about music,” stated Mr. Karan Singh, Global CEO ,Sunburn “It is our opportunity to reach prime youth of Sri Lanka by bringing to them what they love best. For Sunburn, Sri Lanka was the obvious choice when venturing into overseas performances, as we see it as the next growth opportunity in terms of building an active fan base. Sunburn 2011 had almost 100,000 people over 3 days from all over India and the world. There is a huge following of Sunburn and we are sure a lot of existing Indian and international fans will follow Sunburn to Sri Lanka.”

Mr. Nikhil Chinapa, Festival Director and Partner of Sunburn who is in London currently and couldn’t be part of press meet conveyed his best wishes and mentioned that he is looking forward to the Sunburn Colombo festival on the 6th of October. He mentioned that it gave him immense pleasure to have Colombo as the first international destination for Sunburn. He hopes that through Sunburn we will be able to bring in the best and top artists to Sri Lanka and also promote home grown talent in Sri Lanka.

About Sunburn:

Sunburn is a 3-Day Electronic Dance Music Festival held in Goa, India. Inaugurated in 2007, Sunburn is a synergy of music, entertainment, sports, food, shopping and lifestyle that drives music tourism in Goa. In the past five years, Sunburn has brought together renowned Indian and International DJs to entertain crowds of thousands with a variety of experiences to choose from, Sunburn caters to a wide Indian & International audience and positions India as a Dance Festival destination to the world. Visit http://sunburn.in/ for more information. Follow us on Facebook at http://www.facebook.com/SunburnFestival and on Twitter at @SunburnFestival. Sunburn is a Percept Property. www.perceptindia.in