Fashionably Danu - Carnage

Jan 18 2022. views 64


This week on Fashionably Danu I speak to a team of fitness enthusiasts about a lifestyle and active brand that has been making headlines.
 
You do know about my occasional visit to the gym and every time I went, I saw people looking smarter and nicer. It’s then that I noticed the brand. Carnage Is a local brand with a truly global viewpoint and many at my gym have picked it up and it is the trend. Dedicated to both men and women, Carnage really does stand out. Interesting design, great logo placement, and the comfort level are spot on.
 
I must congratulate the opportunity that this local brand is giving to local athletes to shine through this brand. As ambassadors, they get to enjoy the wardrobe and also focus on hustling and becoming a better athlete. 
 
To the team that is behind this brand, I’m super proud to know that a local brand can stand on par on a global level in terms of “everything” - marketing, packaging comfort, and quality.
 
Today I picked up on some of the lifestyle products that I loved and these are the oversized T-shirts. The fabric is so comfortable the finish is so clean. Excited to see the all-new range coming out on the 30th of January. I sat down to speak to the team about the brand and this is what they had to say.
 
What sparked your interest in “Active” & Lifestyle wear?
Having an existing running brand in the Fitness industry showed us that there is a requirement for high quality yet unique styles of activewear. Subsequently with the audience on our platforms growing it opened doors for us to explore more into Lifestyle wear as well as Activewear.
 
Tell me about your collection which you have featured in this shoot?
The Desire Oversize collection is one of our top-selling collections that feature a unique pallet of pastel color shades. The Fabric used for this Collection is undoubtedly one of the most comfortable fabrics making it perfect for any casual or training occasion.
 
The Athleisure Collection is focused more on creating Activewear that not only makes you look great but also makes you feel great.
 
What do you want to leave back as a tread Mark for your brand?
Create a community of everyday athletes aspiring to be Relentless in every aspect of life. As our tagline goes, "Be Relentless". 
 
How often do you restock?
Most items do not get restocked. We want most items to be unique to the ones who snag them when they are launched. That being said, we do handpick a few top sellers and restock them Monthly.
 
What are the retail outlets which carry your brand? Or is it online?
Currently, we only Retail via incarnage.com and look forward to opening up the First Carnage Retail store this year.
 
What would you say is your personal style, when it comes to activewear?
Dark colors and oversize fits for comfort is my usual go-to.
 
What is the process of creating and marketing your design? 
We test-run a product for a period of 1-2 months before we work on the design and embellishments. Once the Product is Done We have our group of athletes who use them for a few days and share product details with their respective social platforms. 
 
Who do you envision wearing your work? Do you always plan it for the fitness market, or it’s open to anyone?
Our brand has already taken a shift from being purely activewear focussed to now creating items for Lifestyle wear. So Anybody who is looking for unique colors, comfort, and styles that make them feel great, Look great and be a part of a community of everyday athletes.
 
Are you self-taught or did you study fashion?
Self Taught
 
How hard is it to promote activewear?
It is somewhat challenging as many don't look into investing in great activewear as they are comfortable in wearing what they already have in their wardrobe. However, we are seeing a positive shift.
 
What other areas is your brand involved in? Apart from clothing?
We have an entire range of gym accessories such as belts, wrist wraps etc. We will also be launching our first collection of Slip-on Sliders as well as Duffel bags. More to come. 
 
Photography- Studiollin. 

 


ABOUT THE AUTHOR

Danu Innasithamby

Danu is a Jaffna Boy with a Marketing qualification (only because he needed to study, and not because he wanted it). He has been a part of the team for seven years and is the face behind Buzz with Danu, and WTF.


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